I’m a creative thought provoker with a natural knack for leading cross-functional teams with passion, dedication, and relentlessness.
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I’m a creative thought provoker with a natural knack for leading cross-functional teams with passion, dedication, and relentlessness.
About
Resume
Contact
The Ask:
Create, invent, and design a juicer that is specific to the overall aesthetic of your given customer. What does it look like, feel like, function like, is packaged like etc.? This assignment is all about Aesthetics.
The Target:
Archer is a 57-year old CEO of a Fortune 500 lifestyle brand. He lives in NYC + London part-time and competes four Iron Man races a year. His personal and home style is inspired by classical architecture and he invests in quality materials.
The Insight:
Every moment in Archer’s day matters. Give him a juicer that is worthy of fitting in his day, and in his classical architecture inspired home.
Moodboards
Package Design
Product Design