GRACE GARVEY
I’m a creative thought provoker with a natural knack for leading cross-functional teams with passion, dedication, and relentlessness.
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LULULEMON ALL-DAY

lululemon all-day is a beauty line made for day-to-night transition and acts as a reset button for those on-the-go all day. As a brand that  prioritizes the marriage of functionality and confidence, each product was designed to  act as the missing piece to feeling fresh and rejuvinated when you need it most. Each product was designed using Adobe Photoshop, Illustrator, and Stager.  

Package Design
Brand Storytelling
Art Direction

The ask: 
Create and present a case for why your brand should enter into a beauty line extension leveraging function, aesthetic and brand identity.  The packaging must reflect some nod to the brand identity, making the overall brand design recognizable.

The insight:  
There’s no better feeling than the mental and phsyical reset you get after a shower. It provides a feeling of clarity, freshness, and confidence. People who have long days need an on-the-go reset button.

The implication: 
As a brand who is committed to living at a crossroads of confience and functionality, Lululemon’s beauty line is every thing needed to feel fresh, confident, and natural all day long. 

Class Project, Brand Design for Account Manager


Lululemon has transformed the brand ever since they redefined women’s fashion by pioneering athleisure. They’ve transitioned from an activewear brand into a streetwear and lifestyle brand. Today, they are much more than all of that combined; they are an all-day brand. The day-to-night inspiration began during the brand’s launch in the ‘90s and Lululemon has managed to stay true to that ever since. We’ve developed nine products that give people the reset and refresh they need whenever they need it. Whether it’s day or night, post-gym or pre-date, pre-office or lunch break, Lululemon All-Day charishes functionality and marries it with confidence. 







Women’s Line

Body Spritz
why we made this
Hints of linen and surf in an ultra light, subtle, and airy refresh. 
pH Balancing Wipes
why we made this:
for all day freshness and confidence for downthere, and everywhere. 
Hydrating Lip Gloss
why we made this:
Nourish and hydrate to add life and shine to your lips.
Duo Palette
why we made this:
a sunkissed glow duo to rejuvinate and brighten skin.
Body Spritz Packaging
Invisible Dry Shampoo
why we made this:
absorb moisture without drying out hair while leaving white residue behind. 

Men’s Line