lululemon all-day
Class Project, Brand Design for Account Manager

lululemon all-day is a beauty line made for day-to-night transition and acts as a reset button for those on-the-go all day. As a brand that prioritizes the marriage of functionality and confidence, each product was designed to act as the missing piece to feeling fresh and rejuvinated when you need it most. Each product was designed using Adobe Photoshop, Illustrator, and Stager.

My role:
Package Design
Brand Storytelling
Art Direction

EFFECT RUN CLUB
Co-Founder

Since the idea came to fruition in January 2024, Effect Run Club has rapidly grown in Richmond, Virginia with an Intagram following of 1,100 and couting and 75+ people at the first run.

My role:
Founder + Captain
Brand Management
Brand Identity
Website Design

ABSURD SNACKS
Class Project, Live Client, Research Methodologies

Our research aimed to address the effectiveness of the product name and packaging of a top-nine allergy free snack.

Response to Proposal
Primary + Market Research
Discussion Guides + Facilitation

My Role:
Deck Story
Deck Design
Facilitator + Moderator
Survey Writer

Basique Juicer
Class Project, Brand Design for Account Managers

Basique is a new product in the juicer market designed to balance simplicity and luxury by bringing back the basics of juicing.

My role:
Package Design
Moodboards
Deck Design
Brand Idenity + Logo Design
Consumer & Design Research

Supper Society
Class Project, Creative Thinking, Side Hustle

We believe that food ignites connection and storytelling with those around us. We are an outlet for slowing down from a world filled with screens and taking the time to absorb the stories that come with cooking.

My Role:
Brand Manager
Event Planner
Menu Curator + Designer
Research